#aeriereal

Aerie is starting a new campaign where our models are going to be all sizes, with no retouching. Scars, freckles, tattoos- everything will stay as is in our photos. Our website, our marketing, everything is going to change. From a 32AA to a 40DD, all of our bra sizes are going to have models so our customers know what their bras will look like on them if they’re hesitant about ordering. We get to show every girl that walks into our store or goes on our website, that it’s okay to be whatever size you are, that your blemishes and modifications are beautiful. We’re changing the view of “sexy”. We’re changing the “beauty standard” from a man’s point of view, to our own. We are all sexy and beautiful, and we’re going to change the damn world. Aerie is REAL.
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    !
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    Thank you so much for sharing your photo! #AerieREAL
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